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Brides, Pantone recently released it’s color of the year for 2019: PANTONE 16-1546 Living Coral. According to the Pantone Institute, PANTONE 16-1546 Living Coral “emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.”
But first, you may be wondering what in the world is The Pantone Color Institute and how and why they pick the color of the year and what that even means. So for those of you who are wondering, here’s the load down for you:
The Pantone Color Institute is basically a business who’s job is to research and know all about colors and the power behind them. They study the power, psychology, and emotion a color compels. They in turn use this knowledge to advise companies on color for products and brand visual identity to leverage color in their design strategies. They keep tabs on what is trending each fashion season and predict future global trends in many areas of life, home, and fashion as well.
According the Pantone’s website: “The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.”
“For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.”
So what this means is that we’ll be seeing vibrant and warm living coral colors trending in many areas of living, including weddings, this next year so be on the lookout for it!
And to get an idea of what hues Living Coral looks like in a wedding, here are some examples from a July wedding this past year in Orange County:
*Source: The Pantone Color Institute